Zac Posen Brings High-End Fashion to Budget-Friendly Target

Mark all calendars, set up all alarms, Zac Posen is coming to Target. Starting April 25, the high-end couture designer will be selling his signature diffusion collection exclusively at Target stores nationwide.

Posen, 29, is the latest celebrity designer to partner with Target’s GO International campaign. Joining the likes of Erin Fetherston, Isaac Mizrahi, Anna Sui and Rodarte, Posen’s collection will feature high aesthetic fashion moderately affordable that ranges in retail from as $16.99 to $200.00.

The collection comes in perfect timing as the summer season is quickly approaching. Primarily consisting of party dresses and flirty skirts; there are a few swimsuits as well. The swimsuits are the collection’s best investment pieces. They can be more as is for a day at the beach or as a layered piece paired with a skirt for a fun, feminine look.

Posen is a favorite amongst Hollywood’s elite, and has a massive celebrity fan base that includes Rihanna, Naomi Campbell and Natalie Portman. His new collection is eerily similar to his high end collection so expect some eccentricity; as it’s what Posen’s known for. One of the standouts for me so far is the tuxedo jacket with the matching pant which retails for a combined $70.00. The two-piece suit is ideal for the working gal, but can be worn separately for a chic-effect for the girl on the run.
Zac Posen for Target is a collection that you truly don’t want to miss out on. While a single garment from Zac Posen’s higher end collection retails for about a thousand dollars, fashionistas on a budget can don high fashion for a fraction of the price. Like his deep red motorcycle leather jacket. Ultra-chic and extremely edgy, this genuine leather bomber only retails for $200 and is the highest priced item in the collection. Not too shabby for a cute, cool, trendy leather.

To celebrate their new partnership with Posen, Target held at 24-hour Pop-up Shop in New York City’s Herald Square on April 15. The “shopping party,” according to Target gave local fashionistas the ultimate opportunity to shop the full collection almost two weeks before it debuts in stores. Set with a live band and a DJ, tons of New Yorkers got the hook-up as they were able to purchase Posen’s low-priced items in the wee hours of the night.

What makes Posen’s collection for Target different from other diffusion lines in the store is that this collection is a replica of Posen’s higher-end garments. Since a single garment from Zac Posen’s higher end collection retails for about a thousand dollars, fashionistas on a budget can don high fashion for a fraction of the price. The party dresses available for his Target collection are similar to the dresses sold at Berdorf Goodman and Neiman Marcus so this collection will definitely be a big score in the fashion industry.

The only downfall with Posen’s new collection for Target is that it’s in high demand; and by that I mean very. Most of the pieces have already sold out courtesy of online pre-sales. But since it’s sold at Target, that means that there will be a back stock and whatever is not available in stores can most definitely be available on Target’s website. With only a week to spare I definitely have my list of items I’m buying on April 25 (the red leather, the metallic swimsuit) and since I’m not fortunate to live by a Target store, my purchase will be made online.